Over the past several years, Sara Markham has established herself as a multidisciplinary creative whose work extends far beyond the runway. As the founder and designer behind SMS, she has built a reputation for creating bold, conversation-starting collections that transform overlooked garments into high-fashion statements through the art of upcycling, most notably with denim.

With experience spanning every corner of the fashion industry, Sara has contributed to fashion shows as a designer, stylist, model coordinator, designer coordinator, backstage production team member, and creative collaborator. Her styling work has expanded into films, commercials, music videos, and runway productions, giving her a well-rounded perspective that shapes every collection she creates.

Beyond designing, Sara serves as the Director of Set Design for The Fashion Circuit, leading the visual storytelling behind each production and designing the runways for every Fashion Circuit show. Her ability to merge fashion with immersive environments creates an experience that extends beyond the garments themselves.

Known for her show-stopping silhouettes and fearless approach to design, Sara pushes the boundaries of contemporary fashion while maintaining a refined, intentional aesthetic. Every look is thoughtfully designed around the individuality of the model wearing it, resulting in collections where each outfit reflects its wearer’s personality while contributing to a cohesive artistic vision. Her work celebrates confidence, sustainability, and self-expression proving that upcycled fashion can be both innovative and unforgettable.

Sara is a FW26 Designer.